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In an interview last year, he explained: 'Everything in nature has a set frequency.
The body has a frequency and things which cause negativity to the human body - like mobile phones and radio waves - break down its natural healing frequency.
'Consumers should be wary of other similar products on the market that make unsubstantiated claims, when they may be no more beneficial than a rubber band.' Power Balance wristbands won the approval of celebrities including Leonardo Di Caprio, P Diddy, Robert De Niro, Kate Middleton, David Beckham and Cristiano Ronaldo.
The brainchild of Californian entrepreneur Josh Rodarmel, 28, who developed the bands with his brother, Troy, three years ago, they claimed that a special hologram, set in the silicone band, enhances the body's natural energy.
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